Supporting mompreneurs: featuring

I’ve said this before, but will mention it again: we are so lucky to have the most amazing mommy entrepreneurs in our wonder world, especially craft and clothing small business owners. They are always interested in making something especially for us, to truly reflect who we are. is one of our new favourites and I want to share their story with you.


We started our little family business after my beautiful Ava Hazel was born and I just couldn’t find anything unique to wear or dress her in.

So my mother Zenobia Engelbrecht started making clothes for Ava and I fell in love with it and could not resist sharing my beautiful mom’s talents.

We slowly started to look for designs and fabrics. This in itself was an amazing journey for us because it allowed us to spend so much time together, not to mention Granny time with Ava Hazel. 

We decided to name the business after my daughter: Ava Hazel Storey and if you look at it we just dropped the “Y” to make it☺️


The first romper my mom made had a frilly neck, which is “our signature romper” named the AvaHazel Romper – inspired by the girl herself.

We offer something different and unique, something you wouldn’t find in shops

Our style is a bit peasant-like, almost old fashioned and timeless.

The heirloom dolls were added to the business later on and we called it: madebyzenobia. 

My mom made Ava a doll and this became our next product line so the whole world could share in the beauty and craft of these 100% handmade, one of a kind dolls.

We are confident that our business will grow with Ava and who knows maybe she will take it over one day. For now half of the proceeds from our sales goes straight into her education fund! 

This is exactly why we love supporting, they have the style we adore and the values we believe in. But don’t take my word for it, go see for yourself

SLOW FASHION – Lillie & Me


Lillie & Me is a Cape Town based manufacturer of beautiful handmade genuine leather kiddies and mommy apparel.

You just have to browse through her Facebook page to fall in love with the teeny tine leather shoes and when you just think you’ve seen it all, she comes up with practical solutions to outings with your little one. I absolutely love the Diaper Clutch Bag – It’s got space for: a Full pack of wipes,  2 Diapers, Bum cream AND You can pop in your phone, keys and cash! This is perfect for a no nonsense mommy!

My days of worrying about diapers are long gone, but the genuine leather backpack with adjustable straps is my favourite at the moment. It is complete with a waterproof lining, perfect for your little girl or boy’s lunch box and extra clothing. The best part is that it is personalised with your child’s name on it.

So much care and love go into every design, including bibs and breastfeeding covers to mention a few of her products. To me this is exactly what I value about slow fashion, unique and not mass produced!


Hop on over to Lillie & Me to see what I am on about.

lillie and me